MOV.
An investment app designed to efficiently manage multiple portfolios.
MOV. is an innovative tool crafted to empower users in the efficient management of multiple investment portfolios. Through its seamless integration capabilities, this application allows investors to easily connect accounts from different financial institutions, simplifying the intricacies associated with diverse portfolios. Boasting a user-friendly interface, Mov provides a comprehensive and holistic overview of all investments on a centralized platform. From real-time performance tracking to intuitive management features, our investment app serves as the ultimate solution for a unified and insightful approach to portfolio management, guaranteeing a smooth and well-informed investment experience
Role: UX/UI designer, UX Resaercher
Duration: 8 months
Tools: Figma, Adobe Illustrator, Invision, Adobe Photoshop
Team: UX Designer: Mohamed Kaba, Sean Heen, Paul Owusu
Software Developer: Edmund Adjei, Mohamed Kaba
UX Researcher: Sean Heen, Mohamed Kaba
Tools : Figma, Photoshop
THE PROBLEM
Many investors today struggle to manage multiple investment accounts spread across different financial institutions. Checking their portfolio performance and balances involves dealing with various platforms, remembering multiple login details, and navigating different interfaces. This complexity, partly due to compliance issues, remains a major frustration for the average investor.
THE SOLUTION
We've crafted a platform to streamline investing. Users can link all their accounts, managing them effortlessly in one interface. This simplifies the process of handling multiple investments and provides a holistic view of their portfolio.
DESIGN PROCESS
COMPETITION ANALYSIS
We chose to develop a platform that enables investors to connect their accounts. To understand the competitive landscape and identify best practices for our investment platform, we conducted a thorough analysis of the competition. The results showed that many existing platforms in the market have restricted capabilities in linking accounts from different financial institutions, thereby falling short of offering users a consolidated view of their portfolios.
PERSONA
CUSTOMER JOURNEY MAP
INFORMATION ARCHITECTURE
WIREFRAMES (low fidelity Mockups)
USABILITY TESTING
After conducting an AB test, we found that the screen on the right had a faster & higher success rate in locating assets
LOG-IN FLOW (Hi-Fidelity)
SEARCH USER FLOW (High-Fidelity)
ACCOUNT USER FLOW (High-Fidelity)
STYLE GUIDE
TAKEAWAYS
The design journey for the crypto app was a delightful and exhilarating experience. I found joy in conducting user research, conducting surveys through insightful interviews and transforming the initial concept into designs while incorporating valuable feedback. If I could make any more updates I would use Invision to make a more sophisticated prototype that a user can actively engage with, with little to no interruption.