NARA
In a rapidly evolving world where the hustle and bustle often take precedence, mental well-being becomes an imperative yet often neglected aspect of our lives. In this landscape, Nara emerges as a beacon of change, a groundbreaking mental health startup that seeks to redefine therapeutic services by intertwining ancient wisdom with modern technology. At the heart of Nara's philosophy lies the seamless integration of meditation and yoga practices, creating a holistic approach to mental health that transcends conventional boundaries. This case study delves into the core elements of Nara's vision, examining the nuanced problem it aims to address, the innovative solutions it offers, a comprehensive analysis of its competition, and the diverse inspirations that have fueled its development
Product Manager : Perez Willie-Nwobu
Researcher : Sean Terver Heen, Halie Holloway
UI Design : Sean Terver Heen, Perez Willie-Nwobu
Developer : Sammie GattiOS
Developer2 : Perez Willie-Nwobu
Backed Engineer: Perez Willie-Nwobu
Tools : Figma, Photoshop, Invision, Jira
THE PROBLEM
A fundamental challenge faced in the realm of mental health is the persistent stigma associated with seeking support. Traditional therapeutic services often find individuals reluctant to engage due to societal norms and the fear of judgment. Moreover, accessibility remains a significant hurdle, with conventional services being economically burdensome and geographically limited. The lack of personalization in mental health interventions further compounds the issue, as one-size-fits-all approaches may not cater to the diverse needs of individuals, resulting in suboptimal outcomes
THE SOLUTION
Nara positions itself at the forefront of transformative mental health care by seamlessly integrating meditation and yoga practices into its therapeutic services. This innovative approach aims to provide users with a holistic and nuanced journey towards mental well-being. The platform also addresses the accessibility challenge by offering a user-friendly mobile app, ensuring that individuals can access therapeutic content and support anytime, anywhere. Nara goes a step further by incorporating data analytics and user input to tailor wellness plans, providing users with a personalized and effective approach to mental health
DESIGN PROCESS
MARKET COMPARISON
In a landscape with established mental health platforms, Nara distinguishes itself through its unique combination of meditation and yoga practices. Competitors like Headspace, known for its user-friendly interface, and Calm, with a diverse range of meditation sessions, lack the emphasis on the therapeutic benefits of yoga. Meanwhile, BetterHelp, a platform offering professional counseling services, falls short in providing a holistic wellness approach and mindfulness practices. Nara's key differentiators lie in its holistic methodology, personalization, and mobile accessibility, making it stand out in a crowded market
INSPIRATION
Nara draws inspiration from the profound wisdom of Eastern philosophies, where meditation and yoga have long been recognized as transformative practices for mental and physical well-being. The platform seeks to bridge ancient practices with modern technological advancements, leveraging data-driven personalization and mobile accessibility to make mental health support more inclusive and convenient. The inspiration is deeply rooted in the understanding that a harmonious connection between mind and body is essential for overall well-being.
PERSONA
CUSTOMER JOURNEY MAP
INFORMATION ARCHITECTURE
WIREFRAMES (LOW FIDELITY MOCKUPS)
USABILITY TESTING
After conducting an AB test, we found that the screen on the right had a faster & higher success rate in locating assets
COLOR PALLETS
The goal is to craft a color palette for the app that not only looks visually stunning but also communicates the essence of brand and enhances the functionality of the application. The result is a harmonious and user-centric design that leaves a lasting impression on your users
HI-FIDELITY SCREENS
PROTOTYPE
CONCLUSION
Nara, at the intersection of ancient wisdom and contemporary innovation, aspires to redefine the mental health landscape. By addressing the stigma, improving accessibility, and providing personalized plans, Nara envisions a future where mental well-being is not just a destination but a holistic and ongoing journey. Through the integration of therapy, meditation and yoga, the platform strives to empower individuals to cultivate resilience, self-awareness, and balance in the face of life's challenges