MOV.
NARA
In our fast-paced world where the daily grind often takes precedence, the importance of mental well-being cannot be overstated, yet it is frequently overlooked. Amidst this backdrop, Nara stands out as a catalyst for change—an innovative mental health startup determined to revolutionize therapeutic services by blending ancient wisdom with cutting-edge technology. Central to Nara's ethos is the seamless fusion of meditation and yoga practices, presenting a comprehensive approach to mental health that goes beyond traditional limits. This case study delves into the fundamental aspects of Nara's vision, exploring the intricate issues it seeks to tackle, the inventive solutions it provides, a thorough examination of its competitors, and the diverse influences that have shaped its evolution.
Product Manager : Perez Willie-Nwobu
Researcher : Sean Terver Heen, Halie Holloway
UI Design : Sean Terver Heen, Perez Willie-Nwobu
Developer : Sammie GattiOS
Developer2 : Perez Willie-Nwobu
Backed Engineer: Perez Willie-Nwobu
Tools : Figma, Photoshop, Invision, Jira
THE PROBLEM
A fundamental challenge faced in the realm of mental health is the persistent stigma associated with seeking support. Traditional therapeutic services often find individuals reluctant to engage due to societal norms and the fear of judgment. Moreover, accessibility remains a significant hurdle, with conventional services being economically burdensome and geographically limited. The lack of personalization in mental health interventions further compounds the issue, as one-size-fits-all approaches may not cater to the diverse needs of individuals, resulting in suboptimal outcomes
THE SOLUTION
Nara positions itself at the forefront of transformative mental health care by seamlessly integrating meditation and yoga practices into its therapeutic services. This innovative approach aims to provide users with a holistic and nuanced journey towards mental well-being. The platform also addresses the accessibility challenge by offering a user-friendly mobile app, ensuring that individuals can access therapeutic content and support anytime, anywhere. Nara goes a step further by incorporating data analytics and user input to tailor wellness plans, providing users with a personalized and effective approach to mental health
DESIGN PROCESS
MARKET COMPARISON
In a landscape with established mental health platforms, Nara distinguishes itself through its unique combination of meditation and yoga practices. Competitors like Headspace, known for its user-friendly interface, and Calm, with a diverse range of meditation sessions, lack the emphasis on the therapeutic benefits of yoga. Meanwhile, BetterHelp, a platform offering professional counseling services, falls short in providing a holistic wellness approach and mindfulness practices. Nara's key differentiators lie in its holistic methodology, personalization, and mobile accessibility, making it stand out in a crowded market
INSPIRATION
Nara draws inspiration from the profound wisdom of Eastern philosophies, where meditation and yoga have long been recognized as transformative practices for mental and physical well-being. The platform seeks to bridge ancient practices with modern technological advancements, leveraging data-driven personalization and mobile accessibility to make mental health support more inclusive and convenient. The inspiration is deeply rooted in the understanding that a harmonious connection between mind and body is essential for overall well-being.
INFORMATION ARCHITECTURE
USER WEBSITE
THERAPIST WEBSITE (ONBOARDING)
Authentification page
Conditions screen
Description screen
License page
Location screen
Session rate screen
Approval screen
